
In
1977, the SE Racing team launched the first BMX promotional tour
across the country with their "All
Star Team." In 1981, the team traveled the country in the infamous
camouflage painted school bus. They hosted BMX clinics, dominated
BMX nationals, and made their presence known all across the US. Over
the years, SE sponsored some of the best Pro and Amateur BMXers out
there. Riders such as: Perry Kramer, Stu Thomsen, Greg Hill, Toby
Henderson, Brian Lopes, Eric and Robbie Rupe, Jeff Utterback, Rod
Beckering, Darryl Young, Chris Sanchez, and Bubba Hayes. All of these
riders helped to create the most legendary BMX team in the history
of the sport. There are more SE riders in the BMX Hall of Fame than
any other team in history!
In the 1980's, SE created new bikes like the O.M. Flyer (a 26" BMX
cruiser) and the 24" Floval Flyer cruiser. SE also revolutionized
the industry with their oversized Landing Gear fork. This fork was
designed to withstand the constant abuse from racers who spent their
spare time dirt jumping out in the fields. There’s no doubt
that the Landing Gear fork has been the most popular BMX fork over
the last two decades. 
When BMX racing started to boom, interest began to rise among the
younger generation. So SE created the baddest little bike around;
the Mini Ripper. Scot and his partner, Mike Devitt also developed
a full line of Freestyle bikes and components. Eventually Mike became
the sole owner of SE Racing.
Mike, a BMX pioneer himself, took SE Racing to a new level in the
early 1990's. He perfected the P.K. Ripper and created the Ripper
Jr, a bike to meet the needs of 8-12 year olds. He also created the
aluminum Quadangle, the Chromoly and aluminum Assassin models and
basically refined the whole line to reflect the market’s
needs.
In
August of 2002, SE Racing was bought by Advanced Sports Inc. Under
this new ownership, SE bikes were distributed worldwide. In 2003,
Todd Lyons came on board as SE’s sponsored pro rider. In his
first year on the team, he rode his signature “Wildman” bike
all over the world and even into an X-Games final. In 2004, Ryan
Guettler joined the team as SE’s first high-profile
BMX dirt/street rider. With an X-Games bronze medal and earning the
title of “King
of Dirt,” he’s brought SE into the eyes of millions of
TV viewers.
2005 was a stellar year with Ryan Guettler winning almost every
contest he entered aboard his custom SE. He captured the overall
series win in both dirt and street in the “Dew Action Sports
Tour.” This five month long contest series was broadcast on
NBC sports, thus making SE a household name. On the race front, an
SE Racing factory team was put together and hit up nationals all
across the country. A grassroots sponsorship program also went into
full effect. SE also introduced two new big wheeled bikes. The X4
Flyer mountain bike and the 29” single speed BM Flyer.
Javier Colombo joined the team in January of 2006 as the first AA
Pro racer in over a decade. Eight months later, he won the U.C.I.
World Championships in Sao Paulo, Brazil. Not since Perry Kramer
in 1979 had the Pro World Champion been riding on a PK Ripper, and
sponsored by SE. The dirt jump team grew tremendously with Chris
Gerber, Lance Mosley, and Fernando Sabat being added to the roster.
Each of them received major magazine and TV coverage. On the bike
side of things, the new expert sized Ripper X race bike was added
to the line-up. This bike filled the gap and rounded out the entire
Ripper series of high end race bikes.